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Shopping Search VendorsFirst, Shopping IPO. Next, Vendor VC.BusinessWeek has a write-up on VC-backed shopping solutions provider Mercent. It sounds like they work with a range of shopping comparison sites, but their bread 'n' butter is Amazon.com. "When retailers set up Amazon storefronts, transactions are processed on Amazon.com, which then need to be reconciled with the retailer's inventory and shipping. Mercent is one of five Amazon-sanctioned vendors to do that basic work, along with consulting projects on how to increase Amazon store sales." ...and the only one to bid on "Amazon.com integration" at Google, FWIW.
First, Shopping IPO. Next, Vendor VC.
Shopping Search Marketing VendorsI am starting to keep a list of companies that provide shopping search services such as comparison shopping development and shopping datafeed management. If you know of anyone offering similar services, let me know.
Shopping Search Marketing Vendors
Marchex Announces New Shopping Search Agreements"Marchex, Inc. (NASDAQ: MCHX), a provider of technology-based merchant services that facilitate and drive growth in online transactions, today announced agreements with two of the Internet's leading product shopping services, through its TrafficLeader subsidiary, designed to provide expanded marketing and distribution opportunities for its merchant advertisers. The agreements are in addition to a series of similar arrangements Marchex announced with other participants in the online product shopping sector earlier this year." TrafficLeader appears to be ahead of the curve as one of the few companies focusing on shopping search campaign management. Surprising how few companies are promoting these types of services, considering how many companies are scrambling to do PPC management.
Marchex Announces New Shopping Search Agreements
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