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April 19, 2008Startup Diary: Before Launch, You Only Have One CompetitorLast week, I benchmarked our private beta site vs. our largest competitors. I suspected we had a minority of the industry-standard features, and I wanted to evaluate and prioritize what remained. Surprisingly, we were closer to 80% than 20%, if I had to quantify it. Clearly our niche is not competing on functionality, as much as optimized advertising buys. However, before I feel good about our accomplishments, I must acknowledge that every one of these sites has a critical feature we do not: they have all gone live! Thus, until the day we go live, none of these sites are competitors. Until the day we go live, the only competitor we have is ourselves. re-focus, re-energize...
Startup Diary: Before Launch, You Only Have One Competitor
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