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October 3, 2006More Video Product Reviews, ExpoTV.comBusiness Week blog mentions video product reviews. Apparently there is an entire site devoted to video reviews, ExpoTV.com. I guess there is, or will be, a video site for every niche. (what is next? a product-review podcast company?) Kind of odd that this is a standalone site, as you cannot progress through the entire buying process via video. Or can you? I'd think they'd at least hook up with an API like Shopping.com, offer consumers more of an end-to-end experience. On the plus side, they also have transcripts of the reviews. On the down side, this only highlights the one-dimensionality of some reviews. (i.e. visual = good, text = weak) Alexa ranking is better than nothing, but far from Youtubian. + + + I've also seen video product reviews sneak on to sites like Ciao, but without much publicity.
More Video Product Reviews, ExpoTV.com
CommentsI like the idea of video reviews, but a lot needs to be done about the implementation. I think CNET has it right by hiring professionals to review the products. Some people just have no on-camera charisma. In these cases maybe it's better to use the product rather than talk about it. Video offers so much more than traditional written reviews, so why not utilize that? Show me where and how you're using your PDA, don't mumble about it in your bedroom. Posted by Scott at October 6, 2006 12:29 PM Unbeatable.co.uk has been doing Video Product Reviews for the last 10 months. Its a great way to show the key features of a products in a very quick format without reading pages and pages of text. Posted by Callum Mckkefery at November 24, 2006 5:45 AM |
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