June 30, 2006

It's A Good Time To Be A Product Review Site

In order to provide a more complete shopping experience, several general shopping engines have been including "professional" product reviews from around the Web, in addition to their own "amateur" user reviews. Below is a snapshot of this phenomenon. I only looked at a few sites and a few cameras, no doubt there is a lot more activity than this...

	PRICEGRABBER	SHOPPING.COM	YAHOO SHOPPING
cnet.com
dcresource.com
designtechnica.com
digitalcamerainfo.com
digicamreview.com
dpreview.com
imaging-resource.com
laptopmag.com
letsgodigital.com
megapixel.net
pcmag.com
pcworld.com
photoxels.com
pixmania.com
steves-digicams.com
tomshardware.com
ubergizmo.com

So not only do these sites get a lot of users directly, via search engines, etc... they also get more users who trickle down from the various comparsion shopping engines. Nice! Interesting, too, that some of these are big concerns that had marquee names before the Web, but some of these were small concerns that started online and quickly built a fanbase.

(I could say there is another level of review-rollup goodness on the horizon with the launch of product-review search engines, but... ehhh... maybe... eventually...)

It's A Good Time To Be A Product Review Site (1)
Posted by Sean O'Rourke on June 30, 2006 at 10:39 AM
Archived at Product Portals

Comments

Posted by Mike Austin at July 6, 2006 1:13 PM