May 15, 2005

Reputation Management and Pricing Power

cool stat:

"Looking at matched pairs of lots... buyers were willing to pay a STRONG-reputation seller 8.1% more on average than a NEW seller."

source: The Value of Reputation on eBay: A Controlled Experiment (.pdf)

Reputation Management and Pricing Power
Posted by Sean O'Rourke on May 15, 2005 at 3:12 PM
Archived at Merchant Ratings