April 4, 2005

Yahoo FareChase Hotel Beta - First Glance

Yahoo! FareChase Launches Beta for Hotels

I do not have time to dig into this shootout-style, but the new FareChase hotel search looks as satisfying as the old FareChase hotel search was frustrating. Also, I think the forward-moving design of FareChase is clearly superior to the back-tracking design of AOL's PinPoint Travel.

http://farechase.yahoo.com/hotelsearch/

The only funny part is the ads on the right side. On the left, you have tools to go far beyond the limits of keyword search. In the center, a wealth of structured shopping information that can be as detailed as you want it to be. Then, on the right, a long list of keyword-based advertisements that are blissfully unaware of additional pre-qualification activity. Hmmm...

Yahoo FareChase Hotel Beta - First Glance
Posted by Sean O'Rourke on April 4, 2005 at 10:15 AM
Archived at Travel