February 15, 2005

Study: Pricing Advantages Linked to Customer Service

The conventional wisdom about the Internet continues to be re-written.

"Gruca contends that the Internet is a convenience channel for consumers, rather than a price channel where items can be bought at the lowest price." source
(see also: "Internet Pricing, Price Satisfaction, and Customer Satisfaction" PDF)

What would you rather use (or own, or work for, or invest in): a price-comparison engine or a shopping-convenience engine?

I don't mind saving a few bucks, but even that has to be convenient. It is with that frame of mind that I do my research for Price Comparison Week: "real-world price comparison made easy" or something like that... it is much more than who has the lowest price.

Study: Pricing Advantages Linked to Customer Service
Posted by Sean O'Rourke on February 15, 2005 at 9:09 AM
Archived at Price Comparison