February 14, 2005

Shopping Comparison Partner Programs

Ask any smart affiliate manager and they will tell you that "no-name" affiliate partners are capable of pushing more volume than many of their big-name bizdev counterparts.

eBay knows this. They offer innovative tools to turn smaller partners into million-dollar producers (see: March 31st, 2004).

In contrast, many shopping sites seem content to reward a select group of bizdev partners with run-of-the-mill co-branding. So, with no shopping comparison site currently breaking away from the pack, who will be first to introduce an eBay-like partner program to try and break the game wide open?

Shopping Comparison Partner Programs
Posted by Sean O'Rourke on February 14, 2005 at 4:07 PM
Archived at Shopping Search Industry