February 3, 2005

Price-Comparison Research: Online Retail Price Range is Increasing

The New York Times has an article, Price-Comparison Sites Do the Legwork (free registration required), that details a reporter's experiences with price-comparison shopping, but the real meat of the article is the reference to Michael R. Baye, a business professor at Indiana University (plus collegues John Morgan of Berkley and Patrick Scholten of Bentley).

Professor Baye studied 20 million(!) online price quotes on ~10,000 consumer-electronic products from various price-comparison sites. He says that over the last five years, the gap between the lowest prices and the highest prices has actually increased from 35% to 45%.

You can find more information (and cool interactive charts) at Nash-Equilibrium.com.

Price-Comparison Research: Online Retail Price Range is Increasing
Posted by Sean O'Rourke on February 3, 2005 at 11:54 AM
Archived at Price Comparison