February 22, 2005

MarketWatch's Bambi Francisco Interviews Become.com CEO Michael Yang

Become.com became less mysterious after this six-minute interview, but no less impressive. You can find a summary and a link to the video clip in the February 23rd edition of Net Stocks.

Highlight: Become.com also plans to add a comparison shopping service.

Implications for the consumer...

vs. comparison shopping engines, Become.com could try to cover more stages of the buying cycle, especially the under-served early stages.

vs. Yahoo/Yahoo Shopping and Froogle/Google, Become.com could try to offer more compelling integration of the earlier and later stages.

Implications for their business...

* They can pick the low-hanging arbitrage fruit like everyone else for a base of revenue.

* They could also exploit the weakness of other shopping comparison partner programs.

* Plus, they still have plenty of upside potential for the organic, repeat (free) visitors.

Net Stocks has additional details related to funding.

MarketWatch's Bambi Francisco Interviews Become.com CEO Michael Yang
Posted by Sean O'Rourke on February 22, 2005 at 10:57 PM
Archived at Become.com