February 23, 2005

Fifty Ways to Pitch a Blogger

As a business blogger, I see my fair share of product pitches. Some are good, some are not so good. Here is one thing that can make it or break it:

No need to be coy, Roy

If you are pitching, stand behind your site. No need to have a "second shooter" fire off anonymous recommendations from a grassy knoll. "Anonymous" has sent me one too many ho-hum recommendations over the years, so think twice before associating yourself with him or her. Real people, on the other hand, have a much better track record...

Fifty Ways to Pitch a Blogger
Posted by Sean O'Rourke on February 23, 2005 at 6:07 PM
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