January 3, 2005

The Shopping Search Epiphany

What is the shopping search epiphany?

It is when all the shopping information you could ever want falls perfectly into place. It is that magical moment when you realize there is a better way. It means no more buying something only to realize that you could have found twice the features for half the price.

My shopping search epiphany came while looking online for digital cameras using the buying guide at dpreview.com. It was the total package of usability and usefulness. I could not help but wonder, "why isn't shopping for everything this easy?"

For me, the next logical step was to create Organized Shopping to collect and compare all of these great online shopping resources. Unfortunately, definitive resources do not exist for every category. Yet, I believe we are in the early stages of raising our collective expectations of online shopping, and I look forward to tracking major breakthroughs in shopping search in the new year.

If you have found an epiphany-inducing shopping resource, please let me know.

The Shopping Search Epiphany
Posted by Sean O'Rourke on January 3, 2005 at 3:40 PM
Archived at OrganizedShopping.com