January 14, 2005

Q&A with PriceGrabber.com's CEO at BusinessWeek

BusinessWeek has a Q&A session with PriceGrabber CEO Kamran Pourzanjani.

I have only one problem with this article. The main heading talks about a shopping aid, then the sub-heading uses the term price-comparison site, as if they were one and the same.

Price comparison and shopping comparison are not synonymous. Price comparison is only one part in the big picture of shopping comparison.

Admittedly, the site name includes the word price, and many people use it for price comparison, but PriceGrabber also includes feature finders, ratings and reviews. Industry insiders have said, "the percentage of people who sort by price is actually quite low." Patricia Seybold reported that price comparison was secondary to shopping activities such as product discovery and checking availability. If shoppers are looking beyond price comparison, we need to look beyond it, too.

Anyway, the article is a nice summary of what is going on over at PriceGrabber, check it out.

Q&A with PriceGrabber.com's CEO at BusinessWeek
Posted by Sean O'Rourke on January 14, 2005 at 9:23 AM
Archived at Price Comparison | PriceGrabber