January 11, 2005

Online Shopping's "Channel Share" Increases During Holidays

Patricia Seybold reports that online sales made up 10.5% of holiday sales -- which The Tech Report says is much more than its share of total sales -- and at least 30% of holiday sales were research online.

Also, from Seybold's "Cross-Channel Shopping Shines in the 2004 Holiday Season" PDF:

"...our research shows that many online shoppers actually spent more time learning about the features and options of particular products, and checking to see which merchants had particular products in stock, than they did comparing products on price alone."

Online Shopping's "Channel Share" Increases During Holidays
Posted by Sean O'Rourke on January 11, 2005 at 10:16 AM
Archived at Shopping Search Industry