June 13, 2005

PriceGrabber.com Announces Strategic Alliance with MSN Shopping

"PriceGrabber.com, a leader in online comparison shopping, has formed a strategic alliance with MSN (Nasdaq:MSFT) to further increase the selection of products available on MSN Shopping."

PriceGrabber Announces Strategic Alliance with MSN

The press release is sparse, I am seeking clarification...

added

I talked to Chris Jolley, Group Programming Manager, MSN Shopping.

The main thing is this does not replace the primary MSN Shopping site that is being built, it is a non-exclusive supplement to that site. But a very big, important addition nonetheless. This gives MSN enough listings to satisfy shoppers for the holiday season. It also gives them a critical mass of reviews, which not only helps with shopping, it also makes people more likely to add their own reviews.

Chris could not pin down a time for the new data to be integrated, but he did say the beta site would be up again fairly soon (note: it came down last Friday and currently displays a welcome page).

MediaPost has a few more details. Interesting integration issues, like how to go about adding reviews to products that are PriceGrabber listings.

+ + +

So, we have primary shopping engines, we have metashopping engines, and now we have primary shopping engines that are supplemented by other primary shopping engines. In this way, the comparison shopping landscape is starting to look more like the web search landscape.

PriceGrabber.com Announces Strategic Alliance with MSN Shopping (0) (2)
Posted by Sean O'Rourke on June 13, 2005 at 11:02 AM
Archived at MSN Shopping | PriceGrabber

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Links to weblogs that reference PriceGrabber.com Announces Strategic Alliance with MSN Shopping:

» PriceGrabber Alliance from MSN Shopping Insider
Hi, I'm Chris Jolley and I work on Scott's team as the Group Programming Manager.  Today our... [Read More]

Tracked on June 13, 2005 07:32 PM

» MSN Shopping adds Shopping.com from MSN Shopping Insider
Today, we are very pleased to share that MSN Shopping visitors will now have access to millions of products... [Read More]

Tracked on August 3, 2005 01:26 PM

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