April 14, 2005
Name Your Own Price Travel? I Prefer To Name My Own Details, Thanks.
My comment on Toughts on Kayak's New PPC Tool @ SearchViews is either in a pre-moderation deep freeze, or it went where naughty comments go to die.
I don't remember my exact rebuttal, but it was along these lines:
Surely there is a limit to the % of customers and situations that warrant the "opaque" travel offers of Priceline, et all?
With all this talk of "opaque" offers and brand equity, what about the desire of customers for "transparency" and control?
Name Your Own Price Travel? I Prefer To Name My Own Details, Thanks.
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Posted by Sean O'Rourke on April 14, 2005 at 5:22 PM
Archived at Travel
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of course there's a limit... that's why priceline is now a retail site with the opaque option integrated.
For what its worth, my original comment was made before I saw the Priceline announcement. And while *I* think this is stating the obvious, I was surprised to see someone who appeared to be "swimming upstream" on this issue.
added: SearchViews has fixed their comment queue.
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