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January 20, 2005Travel Search Engine Shootout - Las Vegas Strip HotelsTravel search engines sure have been noisy lately. Kayak.com assembled a "Dream Team" of Internet travel. Mobissimo launched the "Ultimate" online travel resource. SideStep claimed over seven million downloads. Seven million downloads? Where was I? Admittedly, I had spent more time on the general shopping engines than the travel search engines in 2004, and I did not want to start researching travel until I had the time to do it right. But the growing list of recent news (right) tells me the time for excuses is over, and the time for nitty-gritty analysis is upon us. Sounds like a great opportunity to research a trip to Las Vegas... Travel Search Engine Shootout - Las Vegas Strip Hotels I started with this map of the Las Vegas strip at Vegas.com, subtracted a few clunky sites, and ended up with a list of thirty hotels. Next, I searched for these hotels on eight travel aggregators, plus each of the official hotel sites. Finally, I took all of the rates (before additional tax & fee line-items) and summarized them in the table below, using all sorts of icons, explained in the legend below. The purpose is not to say that one travel search engine is better than the rest, merely to get an overview of the travel search landscape. Are the new travel search engines more comprehensive than the existing travel aggregator sites? Do the official sites always offer the best rates? And what does this all mean in terms of the actual process used to book a hotel? The results:
A Brief Summary of the Hotel Search Engines In this test, SideStep was far more comprehensive than newcomers Kayak.com and Mobissimo. The former only included incomplete listings from Orbitz, and the latter included incomplete listings from Lodging.com, plus a few other listings. Granted, Kayak.com is still in beta, and Mobissimo still has a "new" tag by the hotel search, so I'll have to keep tabs on them for future developments. Most of the established travel aggregators returned enough results to be practically interchangeable. After all, what good is another listing or two if they are not remarkable in some way? What is interesting is how the leading travel sites are so different in the amenities availalable for advanced searching. I have documented these differences on the Does This Change The Way I Shop For Hotels? Like I tell people who spend to much time looking at logfiles, avoid analysis unless it is likely to be actionable. Along those lines, I have clarified, and in one case refined, my process for searching hotels, as detailed below: (1) Planning: Define what I am looking for in a hotel: location, amenities, price range. I prefer to define the goals upfront, then look for the right tool(s) for the job, instead of pre-selecting one tool and letting its limitation define my expectations. (2) Searching: Go to the (3) Reviewing: Use these site(s) to arrive at a short list of candidates. Scan a few sites that aggregate hotel reviews to confirm my choice or raise red flags. Further refine my list to one candidate, or a small handful of hotels that are essentially interchangeable. (4) Pricing: Check the prices at the official hotel site(s), and at least one aggregator, probably SideStep and maybe Expedia or Orbitz. Many hotels offer the best rates on their own sites, but sometimes you will find the best rate at the aggregators. Bottom line, no one site has the best price every time. Future Travel Search Shootouts and Upgrades I'm planning to do more types of travel shopping comparisons in the near future, including some commodity-driven searches (i.e. airfare) that could have narrowly-defined objectives and a single winner. I'll also be looking to upgrade the travel-related pages at Organized Shopping in the coming weeks, so stay tuned. As always, if you know of a uniquely useful shopping resource, or in this case a uniquely useful travel resource, please let me know. Thanks!
Travel Search Engine Shootout - Las Vegas Strip Hotels
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